The German Apartment is a networking platform and event series for attendees of the world's leading business conferences dedicated to connecting and inspiring the German international community.  New this year: On 13th November, the German Apartment will be open all day as a working space. 

This years focus: " European Transformation Narratives"

What is Europe's and Germany's path to a progressive future? Can a female-driven economy, a gender-equitable labor market, and "green" growth pave the way for economic prosperity? Will Germany emerge as a leader in AI, electric mobility, or as a global hub for startups and mid-sized champions? What will Europe’s future business model look like? How can we craft and pursue a vision for the economy that drives the country forward? 

At the German Apartment, along with 100 global pioneers in culture and technology, we will explore these questions. Join the conversation that will shape Germany's future.

Here is the schedule for the day:

• 1 PM to 5 PM: Coworking Space 
  Use the palace to focus, hold meetings, or connect with like-minded professionals.
• 2:30 PM to 3:15 PM: Impulse talk "Brand Technology"
  A focused 30-minute session by Simon Apfl (Fork Unstable Media) exploring key strategies and insights for marketers and strategists.
• 4 PM to 5:30 PM: Masterclass "Technology Narratives"
  Join us for an engaging workshop presented by Metaplan and fischerAppelt. See below for more information.
• 6 PM to Open End: German Apartment Night 
  Enjoy an evening of networking and our "German Transformation Narratives" Panel with top voices from politics, science, and business.

Masterclass "Technology narratives - between the technologically feasible and the organizationally designable"

🗓 Date: 13th November
⏰ Time: 16:00 - 17:30

This interactive masterclass, presented by Metaplan and fischerAppelt, will explore why the introduction of new technologies in an organization often fails due to its own logic. What is celebrated as a promising innovation at events such as the Web Summit or on LinkedIn often encounters existing expectation structures and resistance in the sober day-to-day work, making implementation difficult.

In this session, we will discuss why this is the case and how success can be achieved with the help of technology narratives and well-applied organizational empathy. Together, we will address the following key questions:

• Why are changes in organizations so difficult?
• Which technology narratives affect the organization and how do they influence change?
• How do you use technology narratives to shape your own organization?

​​​​​The German Apartment is jointly hosted by the Digital Hub Initiative, the Federal Ministry for Economic Affairs and Climate Action, and fischerAppelt.

The Federal Ministry for Economic Affairs and Climate Action aims to ensure both Germany’s competitiveness and a high level of employment. The Ministry wants to help achieve this by using the legislative, administrative, and coordinating role it has in the fields of energy, industrial, innovation, competition, SME, and European policy. The Federal Ministry for Economic Affairs and Climate Action has six agencies: Bundeskartellamt (Federal Cartel Office), Federal Office for Economic Affairs and Export Control, Bundesnetzagentur (Federal Network Agency for Electricity, Gas, Telecommunications, Post and Railway), Federal Institute for Materials Research and Testing, German National Metrology Institute and Federal Institute for Geosciences and Natural Resources.

The Digital Hub Initiative creates partnerships by connecting SMEs and corporations with the newest innovators from the science and start-up scene. This is digitization, made in Germany. Twelve digital Hubs provide a strong network that stimulates innovation by promoting the exchange of expertise in technology and business. The Digital Hub Initiative provides digital services for finding start-ups, experts, programs and jobs.

fischerAppelt is one of the leading agency groups for creative and integrated marketing and communication solutions. Every day, over 750 colleagues at ten national and international locations work to achieve this for over 200 clients, including half of all DAX-listed companies. We integrate disciplines on a project basis and across the board, from data to design to distribution, from strategy to stories to sales, from planning to product innovation to performance, from creation to content to campaigning, and focus everything on a valuable result for customers and users.